I’m a pretty loyal consumer of Apple products. I get Apple. I understand the equipment. Perhaps it is because the first computers I remember are those old Macintoshes we had in high school. I can work a Windows machine fairly well, but I prefer Macintosh and Apple iPhones. The one exception is iTunes. I have invested a lot of money in iTunes music, and now I find that I can barely run the program and usually opt for Spotify or Amazon Music–which is what I’m listening to right now–some Allman Brothers on this Tuesday evening. 
But I digress.
Today was the big reveal in Cupertino of the new iPhone X on the ten year anniversary of the first iPhone. I didn’t watch the event live. I had work to do. But I have been following the news release, and I have some questions.
1. What did nine do wrong? In fact, I’ll throw this out to Windows too. I was running a Dell last year and remember when the OS went from 8 to 10, and skipped nine altogether. Now iPhone has done the same thing. If I understand it right, they are releasing an iPhone 8 which is really just an updated 7, but there is no nine. Just like there was no Windows 9. The conspiracy theorists wants to know why? Is it a symbol? Does it have a secret only the Illuminati cipher? Is nine just too Trinitarian? Is nine not cool enough of a digit? Is it that nine is gone, because seven ate (eight?) nine?
2. Are you really doing something as lame as renaming the Apple Store “Town Squares” ? The word on the street is they are renaming the Apple Store to “Town Squares” Because they want them to be ‘meeting places’ for people. Man, that sounds terribly presumptuous and confusing. I think this will bomb. No one will call it Town Square. It will always be the Apple Store, just like no one calls it the Genius Bar, no matter how hard you try.
3. Can you give me a good reason to buy an Apple Watch? I wanted one, I really did. I wanted one when I thought it would replace my iPhone. I don’t want one if it has to be in close proximity to my iPhone to have full functionality. In other words, I want an Apple Watch that actually works independent, that is not just a bluetooth display of the iPhone.
4. Is face recognition a good idea? I mean, I watched the movie “The Circle” and it kinda of scared me because in my lifetime I’ve already observed the erosion of individual liberty and freedom for the sake of comfort as companies gather more and more analytics about us. Now you want my face? I mean, this sounds like a very bad idea. Can you give me some reassurances here?
5. If you get rid of the “Home” button on the iPhone, how will E.T. know where to go? How will he phone home? Okay, that was a bad joke, but I couldn’t resist. On a positive note, I like the look of the new iPhone X because it looks like the iPhone 3, which to me was the most beautiful of all the iPhones. It was smaller, true, but it fit in the pocket, and the hand, and looked amazing. I’m not a big fan of the square, and this new model looks like a throw back to that earlier design, and that is something I applaud.
6. Will “Augmented Reality” help me find better words for the letter V in Words With Friends? I’m asking for a friend.
7. Why does your promo shot of the iPhone X look so much like the poster for Star Trek the Motion Picture?
8. Can I trade in the drawer filled with the iPod, iPod shuffle, iPod mini, iPhone, iPhone 3, 4, 5, 5S, 6, iPad, iPad 2, and iPad Nano for a bit of a discount on the $999 price tag of one of your sleek new phones? Maybe a kidney? A toe, I mean I’ve got ten toes and I probably only need like seven?
These are some of the questions I have about the new iPhone. I’m sure more will arise in the coming days.